Episode Details

In this episode of 9–5 Exit Plan, I sit down with Rich Smith—executive advisor, behavioural marketing strategist, investor, and CMO with more than 30 years of experience leading growth across multiple industries.

Rich shares how his lifelong curiosity about human decision-making led him to behavioural economics and shaped his approach to marketing, leadership, and business strategy.

We discuss buyer psychology, customer behaviour, brand differentiation, the disconnect between marketing teams and CEOs, and why businesses need to understand not just which strategies work, but why they work.

Rich also shares practical insights for entrepreneurs who want to understand their customers, communicate their value more clearly, and build a more dependable approach to growth.

If you’re building a business, leading a team, or trying to make your marketing more effective, this conversation offers plenty to think about.

Connect with Rich on : https://www.richmsmith.com/