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If Your Ads Die in Two Weeks, You Have a Positioning Problem
Published 3 weeks ago
Description
If you have to launch a hundred new ad creatives every week just to keep spend flowing, the problem is not your ads. It is your positioning.
Alex Greifeld, founder of No Best Practices, joins me to break down how the way you pitch a product determines the quality and lifetime value of the customers you bring in, and why that matters more than any subscription tactic.
What we cover:
• Why scaling a hero product can quietly tank LTV as your promises grow bigger than what you deliver
• The three rings of any market (category enthusiasts, motivated new entrants, impulse buyers) and what each means for subscription conversion
• How Amazon and retail change the role of your DTC site, and why fighting that river costs you money
• Why a 10% subscribe-and-save discount will not move a first-time buyer
• The Stars and Honey tasting sample pack that nearly doubled conversion rate without touching a single ad
• Finding a niche you can thrive in before you chase impulse buyers or broad distribution
• Why ads that die in two weeks point to a positioning problem, not a creative problem
• Why offer testing beats subscription hype when your real goal is repeat purchases
Guest: Alex Greifeld
X: https://x.com/heyitsalexP
Website: https://nobestpractices.co
Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscrip...
Alex Greifeld, founder of No Best Practices, joins me to break down how the way you pitch a product determines the quality and lifetime value of the customers you bring in, and why that matters more than any subscription tactic.
What we cover:
• Why scaling a hero product can quietly tank LTV as your promises grow bigger than what you deliver
• The three rings of any market (category enthusiasts, motivated new entrants, impulse buyers) and what each means for subscription conversion
• How Amazon and retail change the role of your DTC site, and why fighting that river costs you money
• Why a 10% subscribe-and-save discount will not move a first-time buyer
• The Stars and Honey tasting sample pack that nearly doubled conversion rate without touching a single ad
• Finding a niche you can thrive in before you chase impulse buyers or broad distribution
• Why ads that die in two weeks point to a positioning problem, not a creative problem
• Why offer testing beats subscription hype when your real goal is repeat purchases
Guest: Alex Greifeld
X: https://x.com/heyitsalexP
Website: https://nobestpractices.co
Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscrip...