Episode Details

What if the skills and knowledge you already have could become the foundation for an entirely different kind of business? 💡

That’s exactly what happened for my guest today, Dr. Jason Troyer. Jason is a counseling psychologist who spent nearly 15 years as a college professor before an unexpected opportunity introduced him to the death care industry – and eventually led him to leave a tenured position and become a full-time entrepreneur.

What I love about Jason’s story is that none of this started with some grand business plan. He followed his curiosity, paid attention to what people needed, experimented with different ideas, and learned how to turn what he knew into services people were willing to pay for.

Seriously. This is a GREAT story.

Along the way, he discovered that you don’t have to be the world’s leading expert, create something bigger and better…

…or even stay inside the professional lane you were trained for. 😎

So in this episode, you’ll hear:

• How Jason went from psychology professor to full-time entrepreneur (and the $3,000 mistake he made along the way.)
• Why combining two areas of expertise can help you create a niche that is uniquely your own.
• What happened when a potential client told Jason, “I’d pay you double if you’d just do it for me.” 😱
• Why smaller, simpler and more specific can be way more valuable than bigger, better and “perfect.”
• How speaking helped Jason build relationships, establish credibility and grow his business across the country. (And managed to get paid at the same time!)

And perhaps most importantly, you’ll hear why Jason believes it all starts with empathy: simply understanding what people actually need, then finding a way to give it to them. 

That’s something we as healers already know how to do. Right? ❤️

So if you’ve ever wondered what else you could do with everything you know – or how you could make more money without simply adding more clients to your caseload – this one should get your wheels turning.

What would happen if you followed your curiosity? 

~Wendy

P.S. Listen all the way to the end, because I came back to share the three ideas from our conversation that I’m still thinking about, and one of them gave me something to work on. 😉

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TODAY’S GUEST

Dr. Jason Troyer is a counseling psychologist, author, speaker, and entrepreneur who built a profitable business without maintaining a therapy caseload. He helps funeral homes, cemeteries, and other organizations better serve grieving families through recurring services, educational booklets, workshops, and scalable grief-support resources. After nearly 15 years as a psychology professor, Jason left his tenured position when his business outgrew his academic career. His work shows how helping professionals can turn specialized expertise into ethical, practical, and sustainable income.

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FREE RESOURCE

If you’re looking for even more creative ways to boost your income, check this out. Every single one of these are steps I’ve successfully used in my own practice!