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How do you know whether a product idea is worth building before you spend months designing and developing it?

In this episode of The Design Psychologist, Thomas Watkins talks with Jaime Levy, author of UX Strategy, about how designers, researchers, founders, and product leaders can move beyond opinion and make a stronger evidence-based case for what to build.

Jaime explains why strategy is not about magically predicting the future, but about systematically reducing risk. She discusses how storyboards can help teams test the business idea before getting lost in interface details, why most companies compete in “purple oceans,” and how UX can become a source of real differentiation.

The conversation also gets into AI: where it can speed up strategy work, where it can mislead us, and why human judgment, critical thinking, and customer understanding matter even more as tools become more powerful.

If you care about building products people actually want, this conversation will help you think more clearly about value propositions, mental models, product differentiation, and the role of UX strategy in a rapidly changing world.

If today’s conversation helped you think more deeply about your work, I’d love it if you left a quick rating or review on Apple, Spotify, or your favorite podcast listening app. It helps more thoughtful designers discover the show—and keeps these meaningful insights coming your way. Just a star rating or a sentence or two makes a big difference. Thanks for listening! 

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