Episode Details

The Health Marketing Daily — September 22, 2026 In this episode: • A landmark review of over 153,000 adults challenges one of Europe's most trusted supplement combinations, with major implications for how brands position calcium and vitamin D products. • The Non-GMO Project's new anti-ultraprocessed food label is gaining rapid traction at retail, signalling that UPF-free positioning is becoming a mainstream front-of-pack marketing tool — not just a PR talking point. • Protein snack brand Flings is weighing a full portfolio pivot into chocolate bites, illustrating how margin pressure is forcing functional snack brands to chase high-growth protein formats — even at the cost of their original identity. • A new German clinical nutrition review on menopause dietary therapy highlights the growing evidence base that health and wellness brands targeting peri- and post-menopausal women can now leverage for product positioning across Europe. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health