Episode Details

The FMCG Marketing Daily — September 22, 2026 In this episode: • Campari's decision to revive and modernise a heritage ad with a celebrity talent is a masterclass in balancing brand nostalgia with contemporary cultural relevance. • Subway's first campaign from its new agency Martin uses Will Arnett to position the brand as the antidote to an overcomplicated, overpriced fast-food landscape — a bold repositioning play from a brand fighting for relevance. • The contest to win Coca-Cola's North American media account is reshaping agency holding group dynamics and signals how the world's most valuable beverage brand is rethinking its media architecture. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO