Episode Details

Today, I'm joined by Nicolas Beaupré, founder & CEO of Mateína.

A yerba mate energy drink, Mateína grew from a bootstrapped passion project to an Andrew Huberman-backed beverage brand. 

In this episode, we discuss the product backstory and growth roadmap.

We also cover:

• Evolving from loose-leaf to RTD
• Partnering with Dr. Andrew Huberman
• Remote team and field marketing strategy

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Mateína's Website: www.drinkmateina.com 

Instagram: https://www.instagram.com/mateina/ 

Contact: nicolas@drinkmateina.com

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Chapters:

(00:00) Introduction

(00:22) Nicolas's background

(01:45) Argentina trip

(04:00) Passion becomes side project

(05:00) Initial Shopify store

(07:30) Loose-leaf era

(08:45) Year of learning beverage industry

(09:30) First ready-to-drink launch

(10:45) Tiny and Dr. Huberman partnership

(12:30) US launch and zero-sugar request

(15:30) Competition validation

(19:15) Partnership structure

(20:30) Organic growth roadmap

(23:00) Team size and remote dynamics

(25:00) Field marketing strategy

(30:30) Clean energy positioning

(34:30) Where to find Mateína

(35:45) Conclusion