Episode Details

There’s no shortage of people telling you how to run paid ads. But how do you know what’s actually working right now?

In this episode, Samantha and Leon share three paid ad funnels they’re loving right now, what’s working, what’s not, and why the same funnel can fly for one business and completely flake out for another.

We're talking clients coming in for cents on the dollar, a campaign achieving a 19.6 ROAS, and another that looked like it was working perfectly… until it wasn't.

Just switching on ads isn't enough. There are a whole lot of pieces that need to be working together for the funnel to actually convert.

Every business has different strengths, different constraints and different goals, so knowing which funnel to use, and when, really matters.

Samantha and Leon break down the three they’re loving right now, what’s happening behind the scenes, and what you need to think about before putting another dollar into ads.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• 04:58 – Why relying on organic alone could be slowing your growth
• 08:09 – The first paid funnel we're loving right now
• 11:24 – The funnel we've been using in different ways for almost 10 years
• 13:44 – How we filled a room with ideal clients… and the campaign still bombed
• 17:20 – The funnel everyone wants to run, but isn't right for every business
• 21:31 – Why switching on the ads is only a tiny part of making this work
• 23:14 – The numbers that tell you when to turn your ads up, change something or switch them off

Resource

Thinking about running paid ads, or tried them before and decided they “don't work”?

DM Leon the word AD on Instagram.

We'll share some of the data we're seeing behind these campaigns and help you figure out which funnel could make sense for your business right now.

Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton

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