Episode Details

1. Retail media has become a strategic priority for both retailers and brands, but not every organization is realizing the returns they expected. From your experience, what separates the companies that consistently outperform from those that struggle to generate meaningful business impact?

2. As retail media budgets continue to grow, executives are looking beyond campaign performance and asking how these investments influence the broader business. How should leadership teams evaluate retail media's impact across sales, customer loyalty, category growth, and long-term enterprise value?

3. Retail media has traditionally focused on sponsored search and on-site advertising, but the ecosystem is expanding rapidly into off-site media, in-store experiences, connected TV, and other channels. Which of these emerging opportunities do you believe will create the greatest competitive advantage over the next few years?

4. Collaboration between retailers, brands, agencies, and technology partners has become increasingly important. What are the characteristics of the strongest partnerships you've seen, and where do organizations most often create unnecessary friction that limits growth?

5. If you were advising both a retailer building its media network and a CPG brand investing across multiple retail media platforms, what three strategic priorities would you tell each of them to focus on over the next 12 to 24 months?