Episode Details
Back to Episodes
The House Always Has an Algorithm -- AI Brief September 20
Description
Good day %%first_name%%. DraftKings built an algorithm that can tell exactly how much money you're about to lose — and pointed its biggest bonus bets at you anyway. Trump wants to stand up an AI Force. And the industry that spent the summer warning you AI might be dangerous is now facing insiders who say that story got oversold. Let's get into it.
DraftKings’ AI Was Built to Find Losers
The New York Times, via Yahoo News
What happened: DraftKings quietly built a machine-learning model back in 2023 that scores every customer on how much money they're likely to lose, then aims bigger bonus bets and “free money” offers at the people predicted to lose the most — according to a New York Times investigation drawing on more than 40 former employees. Insiders called the resulting number an elasticity score: the higher it was, the harder the app chased you.
Why it matters: This isn't a rogue-engineer story — DraftKings executives credit the system with a 13% margin boost in 2025, meaning the AI is doing exactly its job. At the same time, the Times reports a parallel model built to flag customers sliding into gambling addiction was shelved before it ever shipped. One AI got funded and finished. The other didn't.
What everyone's saying: DraftKings disputes the “targets losers” framing, saying promotions go to customers who show sustained engagement with the platform — which, per the Times' own numbers, is very often the same list. Former employees describe two entirely separate data-science tracks inside the same building: one optimizing for revenue, one for safety, with only one ever given a deadline.
My read between the lines: “Sustained engagement” is doing a lot of work in that sentence. An algorithm smart enough to calculate your exact breaking point is smart enough to know where it is — DraftKings just decided that number was more useful as a target than a warning.
DraftKings built an AI to find your rock bottom. What if the AI on your side worked just as hard for you? Viktor lives right in Slack (and Microsoft Teams), wired into 3,000+ of your tools, and does actual work — pulls together reports, builds dashboards, ships code, runs full campaigns. Not a chatbot you prompt. A coworker who's usually finished the task by the time you'd have opened a new tab. New readers get $50 off their first month. Hire Viktor →
Trump Is Forming an “AI Force”
What happened: President Trump announced on Truth Social that he's creating an “AI Force” and will soon name an AI “czar,” explicitly modeling it on the Space Force he stood up in his first term — while still calling AI-safety fears a hoax. In his own words: “Only High I.Q. individuals need apply!” No detail yet on funding, authority, or whether it's a real agency, a military branch, or a press release with a good name.
Why it matters: This is the first concrete structural move the administration has floated for governing AI, landing the same week Congress is grilling OpenAI over the Hugging Face hack. Space Force needed an act of Congress to exist; “AI Force” currently has no such mandate, so whether this becomes a real body or stays a Truth Social post is genuinely unclear.
What everyone's saying: Reaction split two ways: people pointing out Trump is simultaneously calling AI risk a hoax and building a task force to manage it, and people just mocking the branding. Commentators also flagged the same structural gap — a new armed-forces branch needs Congress, and nobody in the announcement m