Episode Details

Nobody showed up to an open house in one of Tampa's most desirable neighborhoods, twenty signs out, all the "right" moves made, and still crickets. That post kicked off a real conversation about what open houses actually take to work right now. James Shaw breaks down Shift's seven levels of open houses, from a basic yard sign all the way to coordinating multiple open houses in the same area on the same day, and challenges agents to stop settling for level one or two effort in a market that demands level seven. Agents share exactly what's working, calling agents who've sold nearby homes for buyer leads, teaming up with lenders to source buyers, reverse prospecting inside the MLS, virtual walkthroughs that drive traffic to the real thing, and multi-agent open house tours with raffle prizes that turned zero traffic into real showings. The takeaway is simple but uncomfortable: it's not that open houses stopped working, it's that ordinary effort stopped being enough.

Aired on September 21, 2026

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