Episode Details

You don't have a marketing problem. You don't have a sales problem. You have a go-to-market problem and most CEOs never see it coming.

In this episode I break down what go-to-market actually means (most definitions are wrong), why the CEO is the only person who can own it, and the 8-question GTM Operating System I've used across Pardot, Terminus, and GTM Partners to help hundreds of companies get unstuck. If you're hiring to fix symptoms, this will change how you think about your business.

⏱ TIMESTAMPS
(00:00) The problem most CEOs misdiagnose
(01:45) Why hiring more salespeople doesn't fix it
(03:30) What go-to-market actually means
(05:00) The 3 pillars of a real GTM definition
(07:15) Who owns go-to-market (and why it has to be the CEO)
(09:00) The 8-question GTM Operating System
(12:30) What to do this week

📌 Take the free GTM assessment and see where your go-to-market actually stands: runongtmos.com/move