Episode Details

In this lesson, you'll learn about the customer flowchart, a powerful tool for visualizing and detailing how your social venture's idea will work. Beyond just defining your customer, this module helps you map out their interaction with your offering, including how they discover it, what motivates their engagement, and the anticipated impact on their lives.

🎯 Learning Objectives
• Understand the utility of a customer flowchart in detailing your social venture's operations.
• Describe the complete customer interaction with your offering, from learning about it to its impact.
• Identify key questions regarding costs, engagement, and the flow of your social venture's services.
• Learn how to use a diagram to clarify and communicate your idea to others.

📚 About the Course
Have you ever wondered what it would be like to create real change? You don't have to start your own organization to make a difference in the world. Everyone can learn the social entrepreneurship mindset and skillset to build social impact. In this course, you will immerse yourself in a social or environmental challenge you want to tackle. You'll start by researching your topic of choice, talking to people, and ideating a potential solution that you can contribute. Then, you'll build a business model around that solution, understanding concepts like measuring social change, ensuring financial viability, funding and pitching.

This course is a safe space to experiment and explore. You'll be guided by a ten stage framework to help structure your journey. Along the way, you'll hear from social entrepreneurs around the world through case studies and campus conversations. These include Yale alumni, members of the New Haven community, and global changemakers. Everyone is welcome to join this course! You can apply your lived, learned, or professional experience to discover how you're going to make a difference.

📺 Watch the full playlist on YouTube: https://www.youtube.com/playlist?list=PLh9mgdi4rNezbi0aRJeVnt99ynTVZG1PL

🎓 Enroll on Coursera for assessments and a certificate: https://online.yale.edu/courses/creating-change-through-social-entrepreneurship

🌐 Explore more learning opportunities on Yale Online: https://online.yale.edu/courses/creating-change-through-social-entrepreneurship

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