Episode Details

The Health Marketing Daily — September 21, 2026 In this episode: • New clinical evidence linking low vitamin D to heightened post-surgical pain gives supplement brands a compelling, specific consumer hook beyond immune health. • Ritual's first category expansion in six years signals that science-led supplement brands are ready to move beyond their hero SKUs and claim new wellness territory. • Emerging research suggesting omega-3, glucosamine, and L-tyrosine may behave differently in aging brains raises both opportunity and responsibility for cognitive health supplement marketers. • Nutrabolt's C4 Energy is betting that the non-alcoholic beer trend and the energy drink boom can be fused into a single functional product — a move with clear implications for how sports nutrition brands expand their addressable market. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health