Episode Details

The FMCG Marketing Daily — September 21, 2026 In this episode: • Dr. Squatch's deliberate co-branding playbook — spanning Unilever to celebrity tie-ups — offers a live case study in how challenger personal care brands build equity without traditional media spend. • A growing number of brand marketers are reviving barter arrangements as a tactical response to tightening budgets, raising real questions about how FMCG teams value and protect brand equity in non-cash deals. • Russia placing Nestlé's local operations under temporary state administration is a brand and reputational crisis moment that forces the company to publicly define what its presence in the market now means. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO