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Memberships are the fastest way to predictable revenue in a beauty business. Set them up wrong and they become a liability you can't see.

Kimberley sits down with Karl Margrain (co-founder and CEO) and Jo Blundell (co-founder and CRO) of aglow, the only dedicated membership platform built for clinics and salons. Karl has spent 20 years in payments. Jo spent five years building Timely into a household name in beauty. Together they've helped around 1,000 salons across Australia and New Zealand move from feast and famine bookings to recurring revenue.

This one also comes with a backstory. Kimberley publicly called Aglow out for leaving sole traders behind. Their response is the reason they're on the podcast.

Inside this episode:

• Why filling next week's calendar is the wrong problem to solve
• The credit-based membership trap: balance sheet liability and chargeback risk
• Packages are not memberships, and why discounting them backfires
• Member vs non-member pricing and how it protects your margin
• Perks that add value without cutting your price
• Who handles failed payments, cancellations and awkward conversations
• The three membership models: subscriptions, treatment plans and the treatment wallet
• How the treatment wallet makes the credit model safe for salons and clients

If your income rises and falls with your calendar every week, start with 10 members.

Find aglow at getaglow.co or @aglow_app on Instagram. Send BBF on Instagram to get the pricing and retention frameworks Kimberley teaches inside Beauty Business Foundations.

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

https://beautybusinessschool.com.au/beauty-business-foundations-2025/

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