Episode Details

The Health Marketing Daily — September 20, 2026 In this episode: • EFSA has confirmed the safety of the sweetener aspartame-acesulfame (E962), but the ruling is already generating controversy — a key regulatory moment for functional food and supplement brands using low-calorie sweetener systems across the EU. • New research shows a kimchi-derived probiotic bacterium can bind to nanoplastics in gut-like conditions and significantly reduce their presence in mice — opening a compelling new science-backed positioning angle for probiotic and gut health brands. • Functional supplement brand Nello is making a high-stakes format pivot — moving from powder mixes into RTD energy drinks with an exclusive retail launch at Target, signalling a broader trend of supplement brands chasing mainstream mass-market distribution through beverage formats. • Ulta Beauty is bringing women's telehealth platform Midi Health into its stores, combining GLP-1 access with cortisol supplements — a landmark move that blurs the line between beauty retail and clinical health services and has major implications for where wellness brands choose to distribute. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health