Episode Details
Back to EpisodesThe FMCG Marketing Daily | Why WPP isn't the biggest casualty | Nestlé faces infant formula legal dispute | Úrsula Mejía asume la dirección de
Published 1 month ago
Description
The FMCG Marketing Daily — September 20, 2026
In this episode:
• A major agency realignment involving two of FMCG's biggest spenders — PepsiCo and Coca-Cola — is reshaping how global marketing relationships are structured at the top of the industry.
• Nestlé is under regulatory fire in one of its most important growth markets, with India's food safety authority pursuing legal action over alleged non-compliance in its infant formula products — a reputationally sensitive category.
• Coca-Cola has appointed a new marketing director for Iberia, bringing in a Diageo veteran — a move that signals the kind of cross-category talent flow reshaping FMCG marketing leadership across Europe.
Hosted by Marco & Klara. New episode every weekday.
Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO