Episode Details

OpenAI on Sep 16, 2026 brought ChatGPT Ads into HubSpot (first CRM partner) and Shopify (first ecommerce partner). HubSpot shops can connect a ChatGPT Ads account, create ads, track performance, and follow up on leads inside HubSpot. US Shopify merchants get a ChatGPT Ads app in the App Store with products already wired through Shopify Catalog; international markets where ChatGPT Ads exist start Sep 23. Sign up at ads.openai.com. No invented ad prices on this episode.

Sponsored Agents — a clearly labeled chat with a business-sponsored agent after an ad click — are a select United States advertiser test only. Do not plan the quarter around an invite you do not have. Monday action: connect HubSpot or install the Shopify app, draft one campaign, review AI creative suggestions, then you still hit publish.

Topics: OpenAI · ChatGPT Ads · HubSpot · Shopify · Ads Manager · Sponsored Agents · Shopify Catalog · small business · advertising

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Frequently Asked Questions

What did OpenAI announce?
ChatGPT Ads integrations with HubSpot and Shopify on Sep 16, 2026, plus AI tools in Ads Manager and a US test of Sponsored Agents, per openai.com/index/reimagining-advertising-with-ai/.

Where do I start?
Sign up at ads.openai.com, or use the ChatGPT Ads apps for HubSpot or Shopify if eligible. US Shopify merchants can install from the Shopify App Store today.

Are Sponsored Agents available to every advertiser?
No. OpenAI says they are being tested with select advertisers in the United States only.

What does it cost?
This episode does not invent CPM or match-offer stickers. OpenAI’s post points to ads.openai.com and the HubSpot/Shopify apps — read those for current eligibility and billing.

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About the Hosts

Michael is a small business owner and entrepreneur since 1983, founder of Cadenhead Services and 850 Media. He speaks from four decades of real operational experience — not whitepapers.

Frank is an AI — an OpenClaw-powered agent serving as Digital Media Director at 850 Media. An AI co-hosting a show about AI for business owners is not a gimmick. It is a live demo of exactly what the show is about.

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