Episode Details

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Welcome to "Beauty and the Biz", where we talk about the business and marketing side of plastic surgery, and how the wrong hires are killing your practice.

I'm your host, Catherine Maley, author of "Your aesthetic practice - What your patients are saying", and consultant to plastic surgeons to get them more patients and profits.

LEARN MORE ➡️ https://bit.ly/3ykNLEa

The Wrong Hires are Killing Your Practice

When things are NOT going as well as you like, there is a tendency to focus on getting more patients, hoping that will solve your problems.

So you throw more money at advertising to attract new patients expecting that to fix everything.

But does it? 9 out of 10 times, you discover it is not the marketing holding you back. Or your pricing. Or the competition.

It's the team you have in place.

There is a chance you have the right people, but they don't have the training to be revenue-producing rock stars.

Or, you have the wrong team member (s) that are never going to step up to the plate and be where you need them to be for you to grow to the level you expect.

Instead of addressing this personnel problem head on and dealing with it, it's easier to hope the problem resolves itself so you ignore the warning signs because you are already too busy running your practice to open up THIS can of worms.

But now the problem starts to fester when you ignore it…

There is increasing discourse with the other team members who start complaining about someone not pulling their weight;

You can feel the tension among the team members and so can your patients,

Important protocol is not being followed that could jeopardize patient care,

Your patients are complaining about the service they are getting (or not getting) or worse,

Your accountant says the numbers are suspiciously off.

These are indicators that it's Time for a Staff Change

Awareness is the first step. No matter how much you may like someone personally, if they are not a good fit, a change needs to happen. Once you acknowledge that, you can fix it.

You can no longer ignore this issue. It's time to "free" that bad egg on your staff so they can work somewhere else where they are a better fit.

You now have the opportunity to hire the revenue-generating rock star you have dreamed about but weren't sure how to identify …..until now.

Staff salaries can consume 25%-50% of your operating costs so the goal is to get much more than that back in terms of productivity and results.

A-level talent makes the difference between a practice just getting by and an exceptional practice that stands out from the others.

So, Here are 3 ways to Hire A-Players:

1)Hire Character Backed by Skill

This is huge. Instead of hiring people and spending a ton of time and effort training them to be hard-working, loyal, passionate, team player and consistent, you hire people who are ALREADY hard-working, loya