Episode Details

The Health Marketing Daily — September 19, 2026 In this episode: • EFSA has cleared the sweetener blend aspartame-acesulfame (E962) as safe, but the ruling is already generating controversy — a direct signal to functional food and supplement brands using sweetener systems across Europe. • A University of Leeds spinout has raised $10M to commercialise a deeptech ingredient that reduces fat and calories in food without sacrificing texture or taste — a potentially disruptive tool for functional food brands chasing GLP-1-adjacent positioning. • Sports nutrition brand Battle Bars has stripped back its aggressive military aesthetic and reformulated its bars to lead with clean function — a telling sign of where the protein bar consumer is heading. • Functional supplement powder brand Nello is making its first move into ready-to-drink energy, launching exclusively in Target — a classic DTC-to-retail channel pivot that European wellness brands should be studying closely. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health