Episode Details

Gael Breton spent 15 years building a business on SEO. Then one Google update wiped out his sites, and he shut the whole thing down overnight.

In this episode, Matt sits down with Gael Breton, co-founder of Authority Hacker, about what he did next, going all-in on AI two years before most marketers did, and building a training business now over 1,000 members strong. Gael is blunt about the hype: he's downloaded plenty of the AI skills being handed out free on LinkedIn, and reckons almost all of them are barely tested. He spent 60 hours building one of his own, wrote 90 articles testing versions against each other, and deliberately prompted it like a drunk person to see where it broke.

Matt and Gael also dig into why AI amplifies whatever you already are rather than fixing what you don't know, why website builders and design agencies are in real trouble but developers aren't, how to decide which AI subscription is actually worth your money, and the blog post that had the industry asking to be slowed down. Plus the unglamorous stuff, how Gael has stayed in business with the same partner for 15 years. If you're using AI every day and still not sure you're getting an edge from it, this one's for you.

Chapters
0:00 - Coming Up
0:05 - Intro
0:54 - 15 Years of SEO, Then He Stopped Overnight
3:00 - Why 12 Downloaded Skills Won't Replace Your SEO Team
6:14 - AI Can't Fix a Lack of Domain Knowledge
9:24 - A Year Ago This Was Genius. Now It's Basic
12:13 - Do We Still Need Web Developers?
16:48 - Sauna Idea to Finished Product in a Weekend
20:52 - "With Today's Tools I Could Have Been a Billionaire"
24:43 - Where Most People Get Stuck With AI
29:58 "We're 6-12 Months From Agents Going Rogue"
33:46 - ChatGPT vs Claude: Which Should You Pay For?
40:29 - 15 Years With the Same Business Partner
43:01 - Where to Find Gael

Where to Find Gael:
Authority Hacker Podcast: https://podcasts.apple.com/gb/podcast/authority-hacker-podcast-ai-automation-for-small-biz/id1073349789
Authority Hacker on YouTube: https://www.youtube.com/c/AuthorityHacker
AI Accelerator: https://www.authorityhacker.com/ai-accelerator/
LinkedIn: https://www.linkedin.com/in/gael-breton/
Instagram: https://www.instagram.com/gbretonah

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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

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