Episode Details

The Health Marketing Daily — September 18, 2026 In this episode: • A kimchi-derived probiotic bacterium has been shown to bind and help excrete nanoplastics in mice — giving gut health and probiotic brands a powerful new consumer-facing science story. • Organic wellness brand Biona is expanding its functional drinks range, signalling continued retail momentum in the everyday health drink segment across UK health channels. • New research on black and green Japanese rice reveals unusual beneficial fats and slower digestion compared to white rice — fresh science that functional food and grain-based wellness brands can act on now. • Olive oil brand Kosterina is building a Mediterranean wellness platform spanning food, supplements, and beauty — a bold multi-category brand play that European health marketers should watch closely. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health