Episode Details

The FMCG Marketing Daily — September 18, 2026 In this episode: • Coca-Cola's CMO is openly signalling that creator and retail media capabilities are now non-negotiable in its next agency brief — a landmark shift in how the world's biggest beverage brand buys marketing services. • Wonderful Pistachios is the first snack brand to build an NIL athlete roster as a structured social campaign asset — a challenger move that reframes how FMCG brands can own sports culture without paying premium broadcast rights. • Mike's Hot Honey built a genuinely new condiment category through word of mouth and creative marketing — and its growth story is a masterclass in how challenger brands can outmanoeuvre established FMCG players by owning a flavour occasion before the big players recognise it. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO