Episode Details

Google will put a blue verified badge on your ad, park it above every other result on the page, and only charge you when someone actually reaches out. If you have spent the last few years watching click budgets disappear into people who were never going to book, that sounds like the deal of the decade.

In this episode, Eric and Sara discuss the three places Local Service Ads quietly break down for dental practices: your review profile, your targeting and service settings, and how fast your front desk actually picks up. Then they get to the harder question of whether a tool built for plumbers and tow truck drivers belongs in dentistry at all.

Here's what we get into:

• Why LSAs sit above every regular search ad on the page.
• Why drawing a five-mile circle around your practice is lazy targeting.
• What leaving every service checked actually costs you.
• How Google grades your responsiveness behind the scenes.
• Why Google is not protecting your practice when it drops your rank.
• What is coming as LSAs move into Google Ads, the reports you should download before that happens, and why boring is sexy once everybody on the page has the same blue check mark.

#googleads #newpatients #growth #budget #reviews