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Fitness Industry Posts Double-Digit Growth, Walmart Enters Medicare, Ritual Targets Perimenopause

Published 1 month ago
Description

September 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

  • Global fitness operators post 10.7% median revenue growth in 2025 as physical activity gains Medicare reimbursement and insurance recognition worldwide

  • Walmart partners with SCAN Health Plan to launch co-branded Medicare Advantage plans, connecting insurance to its AI-powered nutrition platform

  • Ritual launches a $39/month hormone-free perimenopause supplement, extending its brand from pregnancy into midlife women's health

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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