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Profits Without Prosperity
Description
In 2024, S&P 500 companies set a record: $942.5 billion in stock buybacks. Add dividends, and total shareholder returns hit $1.572 trillion.
Let that number sit for a moment.
$1.572 trillion returned to shareholders in a single year. Not invested in R&D. Not invested in worker training. Not invested in equipment modernization, supply chain resilience, cybersecurity, or community infrastructure. Returned to shareholders — of whom the top 1% own more than half the market, and the bottom 50% own approximately 1%.
This is the extraction mechanism operating at full speed, in plain sight, reported proudly in quarterly earnings calls.
William Lazonick saw this coming.
In 2014, the University of Massachusetts economist published “Profits Without Prosperity” in Harvard Business Review. It won the McKinsey Award for the most influential article of the year. The core finding was devastating in its simplicity.
From 2003 through 2012, 449 companies in the S&P 500 used 54% of their earnings — $2.4 trillion — to buy back their own stock. Dividends absorbed another 37%. That left 9% of net income for everything else: research, development, training, wage increases, capital investment, new product development.
Nine percent.
Lazonick’s term for the operating model was “downsize and distribute.” Cut costs (primarily labor), distribute the savings to shareholders (primarily through buybacks that inflate stock prices), and collect executive compensation tied to those inflated prices.
The executives who decide the timing and amount of buybacks are the same executives whose pay is overwhelmingly stock-based. In 2024, stock-related pay — exercised options and vested stock awards — averaged $18.2 million and accounted for 79% of average CEO compensation. The incentive structure is not subtle: buy back stock, price goes up, executive wealth increases.
Defenders of buybacks argue they’re efficient capital allocation. If a company can’t find productive investments yielding returns above its cost of capital, returning cash to shareholders lets the market reallocate it to companies that can.
The theory is clean. The practice is not.
If buybacks were truly about returning “excess” cash when no productive investments existed, we would expect buybacks to be countercyclical — higher when the economy is slow and investment opportunities are scarce, lower when the economy is booming and opportunities abound.
The opposite is true. Buybacks surge when stock markets boom and decline when markets fall. Companies buy high and reduce purchases when prices are low. This is the opposite of rational capital allocation. It is, as Lazonick argues, market manipulation operating within a regulatory safe harbor.
The SEC created that safe harbor in 1982 with Rule 10b-18, which essentially gave companies a legal framework to buy back massive quantities of their own stock without facing manipulation charges — as long as they followed volume, timing, and price guidelines. Before 1982, open-market buybacks were rare because companies feared SEC enforcement. After 1982, they became the primary mechanism for corporate cash distribution.
The timing matters. 1982 is three years after the productivity-wage gap began opening. The same era that saw deliberate weakening of worker bargaining power also saw deliberate enabling of shareholder extraction mechanisms.
Now watch what buybacks do to the investment equation.
Apple spent $104.2 billion on buybacks in 2024 alone. Apple is also one of the most innovative companies in the world — but its innovation budget is dwarfed by its shareholder returns.
General Motors — the company that couldn’t match Toyota’s suggestion systems, that let Lansing Delta Township become the Handmaid’s Tale of Lean — announced a new $6 billion stock buyback program in February 2025. Six billion dollars. For context, GM’s total spending on worker training