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185 National Squash League Team Owner B.G. Lemmon on Growing Pro Squash, Partnerships & LA28
Description
B.G. Lemmon is the Co-Owner and General Manager of the Philadelphia Lightning, the 2025 National Squash League Champions.
The National Squash League is bringing a new approach to professional squash through city-based teams, a faster-paced format, elite international players, and a greater focus on the fan experience.
B.G. joined the Sports Business Leaders Podcast to break down what it takes to build a professional sports team and help grow an emerging league from the ground up.
We discussed the story behind the Philadelphia Lightning, how the NSL is rethinking the traditional squash format, building a fan base, attracting sponsors and strategic partners, and creating new revenue opportunities around the sport.
B.G. also shared how the league is approaching innovation and technology, why collaboration has been critical to its growth, and how squash's Olympic debut at LA28 could create a major opportunity for the sport.
A great conversation about entrepreneurship, emerging sports, partnerships, and what it takes to build a new sports property.