Episode Details

Emily recently opened her own men’s health clinic and joins Justin for a practical conversation about navigating the early stages of practice ownership.

They discuss patient acquisition, referral programs, online reviews, local marketing, pricing, subscriptions, operating expenses, and creating simple workflows that keep the practice running efficiently. Justin also shares advice on staying flexible, recognizing opportunities, and allowing the market to guide future service lines.

For nurse practitioners preparing to launch a practice or working through their first few months in business, this episode offers practical guidance for getting started, building momentum, and creating a foundation for long-term growth.