Episode Details

This story was originally published on HackerNoon at: https://hackernoon.com/how-baden-bower-turned-publicity-into-a-product-startups-can-actually-buy.
Discover how productised PR is changing startup publicity, replacing open-ended retainers with defined media placements as AI search makes coverage more valuabl
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Startup PR is shifting from selling monthly effort to selling defined media outcomes. Productised PR models such as Baden Bower offer named publications, timelines, and refund terms instead of traditional retainers. The shift matters beyond publicity: as buyers increasingly use AI for research and AI systems rely heavily on earned media, credible coverage can influence both search visibility and machine-generated recommendations.