Episode Details

Most sales teams treat a $10K deal and a $300K deal exactly the same way. That's why they keep losing the big ones.

In this video, I break down how the entire GTM strategy has to change based on deal size, why trust is the only currency that matters at $300K, and how an executive roundtable closes deals that a webinar never will.

(00:00) Why most teams sell every deal size the same way
(00:18) How to close a $10K deal on content alone
(00:30) The $50K relationship rule: don't sell until they follow you back
(00:45) Why $300K deals require a CEO introduction not a sales call
(00:58) The executive roundtable format that builds trust fast
(01:10) How to run all three strategies inside the GTM OS

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