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Losing a $1m SDE Business to Bankruptcy

Losing a $1m SDE Business to Bankruptcy

Published 1 week, 5 days ago
Description

Morli Desai bought an e-commerce brand with an SBA loan. Three years later: liquidation, Chapter 11, and gratitude.

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Topics in Morli’s interview:

  • Acquiring a skincare brand
  • Why she felt confident in the company
  • Early red flags she minimized
  • Amazon shipping disaster
  • Rising cost per click
  • 8-12% customer retention rate
  • Unique challenges of ecommerce
  • Negotiating multiple loan deferrals
  • Stress of the personal guarantee
  • Filing subchapter V bankruptcy

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Edited by Anton Rohozov and produced by Pam Cameron

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