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Losing a $1m SDE Business to Bankruptcy
Published 1 week, 5 days ago
Description
Morli Desai bought an e-commerce brand with an SBA loan. Three years later: liquidation, Chapter 11, and gratitude.
Register for the webinars:
- Equity Financing: From SBA Deals to Independent Sponsors - TODAY!! - https://bit.ly/4r81edB
- Working Capital: What Buyers Need to Know Before Closing - Tue, Sep 22 - https://bit.ly/4gZWFxh
Topics in Morli’s interview:
- Acquiring a skincare brand
- Why she felt confident in the company
- Early red flags she minimized
- Amazon shipping disaster
- Rising cost per click
- 8-12% customer retention rate
- Unique challenges of ecommerce
- Negotiating multiple loan deferrals
- Stress of the personal guarantee
- Filing subchapter V bankruptcy
References and how to contact Morli:
- Morli’s first Acquiring Minds episode: How to Buy a $4m E-com Business with an SBA Loan
Get a complimentary IT audit for acquisition diligence or post-close transition.
- Visit inzotechnologies.com/eta.
Contact Jenny to learn how Engage can run people operations in your acquisition:
- Jenny Thear: jthear@engagepeo.com
Get complimentary due diligence on your acquisition's insurance & benefits program:
Connect with Acquiring Minds:
- See past + future interviews on the YouTube channel
- Connect with host Will Smith on LinkedIn
- Follow Will on Twitter
Edited by Anton Rohozov and produced by Pam Cameron