Episode Details

Most estate agents want more leads.

More enquiries. More market appraisals. More homeowners to speak to.

But before you spend another penny generating them, there’s an important question to ask: what are you doing with the leads you’ve already got?

In this episode, I explain why follow-up is one of the biggest leaks in the average estate agency sales funnel. You can spend thousands on social media, prospecting, letters and advertising — but if you don’t consistently nurture the people who respond, you’re pouring more water into a leaking hosepipe.

We look at how to follow up without becoming the annoying estate agent who constantly asks, “Are you ready to sell yet?” Instead, use market updates, useful content, local success stories, WhatsApp, video, email and other touchpoints to remain valuable and front of mind.

I also cover why every market appraisal should have a next action booked, how automation can make the process significantly easier, and why your existing database could contain some of the easiest instructions you’ll ever win.

Before trying to generate another 100 leads, make sure you’re properly following up the ones you’ve already paid to get.

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