Episode Details

The Health Marketing Daily — September 17, 2026 In this episode: • Haleon is showing the supplement and consumer health industry exactly how to monetise the GLP-1 wave — not by competing with weight-loss drugs, but by selling solutions to their side effects. • Ritual's first new category launch in six years is a signal that science-backed DTC supplement brands are moving beyond vitamins and into broader health territory — with implications for the whole European premium supplements market. • A landmark review of 87 clinical trials has identified a precise daily serving range for whole grains that delivers meaningful cardiovascular benefit — giving functional food brands a powerful, evidence-based message to market. • Cerebelly's first-ever acquisition of freeze-dried snack brand Fresh Bellies marks a strategic shift in kids' nutrition — from single-product brands to science-backed platform plays that span multiple formats and meal occasions. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health