Episode Details

The FMCG Marketing Daily — September 17, 2026 In this episode: • The UK competition regulator is now reviewing McCormick's acquisition of Unilever's food assets, raising real questions about which brands change hands and what that means for their futures. • Nestlé and PepsiCo are co-investing in a paper packaging consortium, a move that signals sustainability is shifting from brand claim to shared infrastructure across the industry. • Sonos is ditching audiophile specs-led messaging in favour of emotion and experience — a classic repositioning playbook that has direct lessons for any FMCG brand trying to recover consumer trust after a damaging misstep. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO