Episode Details

Marketing is the one part of a firm that most owners have already tried and already given up on. They hired an agency, or handed the socials to a junior, or committed to a weekly email that lasted about three weeks. It cost them, the leads never showed, and the conclusion they drew was that marketing doesn't work for firms like theirs.

In this episode, Bren Ward pulls apart why that keeps happening inside accounting and bookkeeping firms, from the knee-jerk push that never survives lodgement season to the weekly email that quietly stops going out. He also lays out how to size a budget properly, working backwards from the growth goal to the leads it takes to get there.

You'll learn:
 ✅ Why a bad first experience with marketing says more about the starting point than the marketing
 ✅ The two things that break firm marketing by month three
 ✅ Where the content that actually connects comes from, and why a prompt won't produce it
 ✅ The case for giving your best thinking away for free
 ✅ How to work backwards from a revenue target to the number of leads your firm needs
 ✅ The 5% of revenue benchmark, and what to do if you're spending nothing today
 ✅ The two areas inside your existing client base worth exhausting before you market to strangers

If you've written marketing off after one expensive attempt, or you're about to spend again and want to get it right this time, this episode gives you somewhere sensible to start.

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