Episode Details
Back to EpisodesThe Digital Commerce Daily | How Crocs Became One of TikTok | Amazon catches up with Boozt in | Kim Gravel Wants to Make Live
Published 3 weeks, 5 days ago
Description
The Digital Commerce Daily — September 17, 2026
In this episode:
• Crocs' CMO revealed the exact TikTok Shop playbook that made a legacy footwear brand one of the platform's top-performing sellers — and it's a replicable model for any DTC brand.
• New data shows Amazon has closed the gap on Scandinavian fashion leader Boozt in Denmark, signalling the next front in Amazon's European marketplace expansion.
• QVC veteran Kim Gravel is launching her own independent live shopping platform, betting that appointment-style live commerce can work outside the TikTok and Amazon ecosystem.
Hosted by Marco & Klara. New episode every weekday.
Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing