Episode Details

In this episode, Fiona chats with Jac Semmler, founder of SuperBloom, a plant practice with a mission of “plants for the people”. They talk about Jac’s journey from growing up surrounded by plants in regional Victoria to building a multidisciplinary business working across horticulture, planting design, major public projects, books and creative collaborations.

Jac shares how she has intentionally built SuperBloom as a “tiny but mighty” values-led business, why she doesn’t believe every business needs to niche down, and how thinking of the business as an ecology has allowed different audiences, projects and opportunities to coexist.

You'll learn:

• Why Jac believes beauty, nature and climate resilience can and should exist together
• How getting involved earlier in a project can lead to better creative outcomes
• Why your business doesn’t necessarily need to niche down to succeed
• How Jac thinks about SuperBloom as an ecology rather than a collection of separate offers
• Why saying no, setting boundaries and being selective about partnerships has transformed the business
• The role books have played in building Jac’s profile and opening unexpected doors

Jac also talks about knowing the value of your creative work, refusing to work purely for “exposure”, and why making space for the right projects, people and partnerships can be one of the most powerful decisions you make in business

Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com 

Connect with Jac and Super Bloom

• Website: thesuperbloom.com.au

• Books: https://www.thesuperbloom.com.au/shop

   

Resources mentioned:

• My Daily Business courses - mydailybusiness.com/courses

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