Episode Details

In this episode, Jackie turns the interview around and puts Grant in the guest seat for a practical conversation about beauty business websites and search engine optimzation, or SEO. Grant explains SEO in plain language, why dedicated service pages can drive searches for bridal and mobile tans, facials or any other beauty services, and how a beautiful website can still fail if it’s not designed properly. They also discuss Google Business Profiles, analytics, blogs, AI-generated content, booking-platform websites, and the point when outsourcing your website becomes the smarter business move. Jackie brings the real-world perspective of running multiple studios, where visibility, functionality, and customer service matter more than having the most expensive equipment or the fanciest design.