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Your Human Advantage in an AI World
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๐๐๐ซ๐จ๐ฅ๐ฅ ๐ฒ๐จ๐ฎ๐ซ ๐๐๐๐ ๐๐จ๐ซ ๐ฌ๐ข๐ฑ๐ญ๐ฒ ๐ฌ๐๐๐จ๐ง๐๐ฌ ๐๐ง๐ ๐ก๐๐ซ๐ ๐ข๐ฌ ๐ ๐ช๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง ๐ฒ๐จ๐ฎ ๐ ๐๐ง๐ฎ๐ข๐ง๐๐ฅ๐ฒ ๐๐๐ง๐ง๐จ๐ญ ๐๐ง๐ฌ๐ฐ๐๐ซ ๐๐ง๐ฒ๐ฆ๐จ๐ซ๐. ๐๐จ๐ฐ ๐ฆ๐ฎ๐๐ก ๐จ๐ ๐ฐ๐ก๐๐ญ ๐ฒ๐จ๐ฎ ๐ฃ๐ฎ๐ฌ๐ญ ๐ฌ๐๐ฐ ๐ฐ๐๐ฌ ๐ฆ๐๐๐ ๐๐ฒ ๐ ๐ซ๐๐๐ฅ ๐ฉ๐๐ซ๐ฌ๐จ๐ง? ๐ณ
For anyone whose living depends on being trusted, that is either a crisis or the biggest opportunity in a decade.
This week on the ๐๐๐ ๐๐ ๐๐จ๐๐๐๐ฌ๐ญ, Kree and Varun sit down in studio with ๐๐๐ซ๐ฏ๐ฒ๐ง ๐๐๐ข๐๐จ๐จ, founder of Vibe-z. Mervyn spent a decade in marketing before bootstrapping a creator platform through the pandemic, losing over a hundred thousand dollars to bad developers, moving his family from South Africa to Canada, and cashing out his savings to go all in on one idea: keep the human real.
The numbers behind the conversation: ๐
๐ Synthetic AI influencer profiles surged ๐๐% in a year, and an estimated $๐.๐๐ was lost to influencer fraud.
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๐ Even as fakes flood in, ๐๐% of marketers say authenticity is the single most important thing when they pick a creator.
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๐ Views are rented: ๐๐% of full time creators earn below a living wage from platform payouts, which are only about a quarter of their income.
Mervyn's throughline: as AI makes fake easy and everywhere, real becomes rare and valuable. Provable humanity is no longer a soft value, it is a business asset. And the audience you own, an email list, a community, a direct line, is the one no algorithm can take away overnight.
What this means for you: in a feed full of fakes, the real face, the real voice, the real story behind your brand is the one thing a bot cannot copy. Lead with it, capture the relationships you can keep, and use AI to amplify the human rather than replace it. ๐๏ธ
Stream on:
โถ๏ธ Youtube: https://www.youtube.com/@SMBAIHUB
โถ๏ธ Amazon Music: https://music.amazon.in/podcasts/b93fd52f-bc53-4ee9-98d7-3b9e10ea0e6f/ai-breakdown
โถ๏ธ Apple Podcast: https://podcasts.apple.com/in/podcast/ai-breakdown/id6799578599
โถ๏ธ Web: smbaimagazine.com
โถ๏ธ Web: smbaipodcast.com
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation. This is an Independent commentary. Third-party excerpts are credited on screen or in the show notes. Some voices in this program are AI-generated.