Episode Details
Back to EpisodesReal Consumer Insights: Beyond the Data Hype with Lev Mazin of AYTM
Description
Want to cut through the noise and understand *real* consumer
behavior? Lev Mazin, CEO of aytm—Ask Your Target Market—is here
to challenge the hype around AI and big data. Lev’s spent over a
decade connecting with 100 million consumers, revealing why
human insight is more valuable than ever in a world racing towards
synthetic data.
01:10 Lev Mazin
04:55 AYTM
06:52 AYTM's Differentiator
09:06 Consumer Insights Automation
12:28 Why Do Surveys Still Exist
17:50 Panels of 100M Clients
19:17 Data Quality, an Existential Crisis
24:41 Synthetic Data
27:11 Extracting Noise from Data
29:45 Big Data to Human Insights
30:58 Do ISO Certification Matter?
37:03 Irrational Behavior
41:20 Rapid Fire
LinkedIn: linkedin.com/in/levmazin
Website: https://aytm.com/
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