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Geofencing Isn’t a Gimmick: How It Actually Works in Multifamily
Published 2 weeks ago
Description
Geofencing has been around for years—but is it actually effective for multifamily marketing, or is it just another industry buzzword?
In this episode of Tiff Talks Tech, Tiffany sits down with Matthew Kilmury, Founder of Intrinsic Digital Brands, to break down what geofencing really is, how it works, and where it can fit into a multifamily marketing strategy. They talk about how marketers can use location-based targeting to reach prospective renters, drive awareness, support lease-up efforts, and measure whether campaigns are actually making an impact.
Matthew also shares practical insights into common misconceptions around geofencing, what makes a campaign successful, and how multifamily marketers can think beyond simply “running an ad” to create a more strategic digital marketing approach.
If you've ever wondered whether geofencing is worth the investment—or how to make it work for your properties—this episode is for you.
In this episode of Tiff Talks Tech, Tiffany sits down with Matthew Kilmury, Founder of Intrinsic Digital Brands, to break down what geofencing really is, how it works, and where it can fit into a multifamily marketing strategy. They talk about how marketers can use location-based targeting to reach prospective renters, drive awareness, support lease-up efforts, and measure whether campaigns are actually making an impact.
Matthew also shares practical insights into common misconceptions around geofencing, what makes a campaign successful, and how multifamily marketers can think beyond simply “running an ad” to create a more strategic digital marketing approach.
If you've ever wondered whether geofencing is worth the investment—or how to make it work for your properties—this episode is for you.