Episode Details

Health benefits don't succeed on the plan alone. They succeed on how the people side is handled, and that's exactly where Brenna Whitaker lives.

The ICHRA Exclusive Podcast is back with Brenna, Co-Founder and VP of HR Services at Milestone Business Solutions and a SHRM-SCP who helps scaling businesses and startups turn their back office into a strategic advantage. With more than 20 years in HR, she knows how benefits decisions actually land with employees and how the right approach moves a company forward.

We get into how rising healthcare costs are showing up for her clients, where she starts when building a benefits strategy, and how she helps them weigh one option against another. Brenna also walks through how she spots when ICHRA (now called CHOICE arrangements) is the right fit, how the rebrand from ICHRA to CHOICE could reshape the way employers and employees understand the model, and what she hopes will change and mature in the CHOICE landscape over the next five years.

If you're building a benefits strategy, weighing your options, or thinking about how to handle the human side of a benefits shift, this one's for you.

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