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Webflow
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Linda Tong, CEO of Webflow, joins us to explain how she's leading Webflow's transformation from a $4 billion website builder into an agentic marketing platform, why she believes the internet is filling up with AI-generated "garbage" from people who never asked what's worth building, and how she thinks about winning in a market where AI capability itself isn't a moat.
During the episode, we also explore an interesting trend and tension: what it takes to build “taste” into AI-generated products when every model can now write clean code but none of them can reliably read a brand. Linda also shared how enterprise pricing negotiations are exposing the gap between what companies pay for and the value they actually get, and how she expects websites themselves to evolve from static pages into something closer to Google Maps: constantly reinteracting with and reshaping around each visitor.
About Webflow
Webflow gives every team the tools to build, manage, and grow a website that drives real revenue. Founded in 2013 by Vlad Magdalin, Sergie Magdalin, and Bryant Chou (via Y Combinator), it’s grown from a niche tool for freelance designers into infrastructure used by 300,000+ businesses. The company raised a $120M Series C in March 2022 at a $4B valuation and has taken in over $330M total.
Watch now: Linda Tong, CEO at Webflow
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Timestamps
(0:00) Meet Linda Tong(2:04) The Current State of Building(2:40) What's Changed for Webflow in the Last 12 Months?(6:06) Base44 Reaches 10M Users and Lovable Raises $400M(8:02) How to Support Builders in This Era(9:18) How Do You Select Which AI Model to Partner With?(12:00) Is Taste the Next Biggest Moat?(13:41) Are Agentic Co-Workers Next?(16:03) Webflow's Current Challenges(18:46) How to Navigate Human Change(21:08) The Change of Software Pricing(25:12) Inside the Webflow CEO Role(26:32) How Do AI Models Affect Product Roadmaps?(
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