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Al-Futtaim's Eric Meulien on Building the Data Foundation Behind Agentic Commerce | Live from Paris
Description
Live from the Vusion podcast studio at NRF Retail's Big Show Europe in Paris, Ben Miller sits down with Eric Meulien, General Manager of Digital Retail at Al-Futtaim Group, to talk agentic commerce and what it actually takes to support it.
Eric explains why AI shopping assistants demand much richer product data than color and size ever captured, walks through the internal Gen AI tool his team built to find and close those content gaps, and shares how Al-Futtaim keeps 200+ brands across 20 countries consistent with a centralized "Atomic Design" system. He also details Blue, the region's loyalty program powering personalization across every division.
In this episode:
- Inside Al-Futtaim: 200+ brands across 20 countries, including IKEA, M&S, and Toys R Us
- Why agentic commerce demands richer product data
- The internal Gen AI tool built to close product content gaps
- Keeping brand identity consistent with a centralized "Atomic Design" system
- Inside Blue, Al-Futtaim's loyalty program and single customer view
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