Episode Details

This week, Chantel is joined by someone who is usually on the other side of the camera — Nat!

Nine months into working together, we’re pulling back the curtain on what working in marketing actually looks like. From career changes and breaking into the industry to 13-hour shoot days, creator campaigns, organic social, influencer marketing and the very unglamorous reality behind the content you see online.

Nat shares what surprised her most about moving from content creator to working behind the scenes, how she put herself out there to land the role, and why getting comfortable with being uncomfortable might be one of the best things you can do for your career.

Plus, we chat creator selection, constructive criticism, the messy middle of campaigns and why sometimes you just have to give it a crack and see what happens.

If you’ve ever wondered what really goes on behind the scenes in marketing or you’re trying to break into the industry yourself - this one’s for you.