Episode Details

The Health Marketing Daily — September 16, 2026 In this episode: • Boots is using physical experiential retail to drive emotional engagement with its health and wellness positioning — a strategic move European health marketers should watch closely. • Mars is using structured startup partnerships to accelerate its push into the gut health and fibre space — a sign that the category is attracting FMCG giants with serious long-term intent. • A landmark meta-analysis of nearly 10,000 patients is reshaping what we know about effective knee osteoarthritis relief — with direct implications for joint health supplement marketing claims. • Evvy's $40M Series B signals that the vaginal microbiome is becoming a serious commercial and scientific frontier — with major knock-on implications for women's probiotic and supplement brands. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health