Episode Details
Back to EpisodesThe Digital Commerce Daily | Why Lowe's CMO Jen Wilson added | The Meta Settlement Defined Which Online | Holidays, made-to-order process drive Polywood sales
Published 4 weeks ago
Description
The Digital Commerce Daily — September 16, 2026
In this episode:
• Lowe's is formally merging marketing and digital commerce under one executive — a structural signal that the CMO role is being redefined around ecommerce ownership.
• Meta's $17–18 billion settlement with US states sets new guardrails on teen-targeted advertising that every ecommerce brand running Meta campaigns needs to understand now.
• Outdoor furniture brand Polywood has hit 75% of revenue through ecommerce — a DTC data point that reframes how seasonal and made-to-order brands should think about digital-first strategy heading into BFCM.
Hosted by Marco & Klara. New episode every weekday.
Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing