Episode Details

Welcome to Season 5, Episode 9 of Better Than We Found It, the go-to podcast for sustainable leadership and purpose-driven business practices.

Today, we're joined by Iñaki Herrero, Managing Director, North America at Enertis Applus+. Iñaki moved from Spain to the US over a decade ago with no team, no track record in the market, and no roadmap, and built the business into an 85-person US operation within a 600-person global organization. 

In this episode, we explore:

• How Iñaki broke into the US renewable energy market with zero local track record and what it actually took to build commercial traction from nothing
• The cultural and structural differences between doing business in Spain/Latin America versus the US (PPAs, tax equity, and the shift from relationship-driven to transactional deal-making)
• Why companies should resist the urge to build every technical function in-house and where the real risk lies in over-relying on vendors
• What it takes to grow from individual contributor to country leader, and the role mentorship played in Iñaki's own journey

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