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Why This Merchant Services Founder Leads With Relationships, Not Rates
Description
Leili sits down with Cass McKay, a Prescott, Arizona business owner in payment processing and merchant services, to talk about what it means to build a business on relationships instead of transactions. The conversation covers her move from corporate life into entrepreneurship, the role of self-accountability, and why authenticity matters in a low-trust industry.
We discuss practical ways business owners can save money, avoid restrictive contracts, and work with someone who earns their business every month. Cass also shares lessons from seven years in corporate, what she would tell her younger self, and why support from community and family matters when making a big career shift.
Learn more about Cass McKay: https://www.instagram.com/cass_mckayrms/